How not to name your brand

Posted on November 2, 2009, 12:01 pm, by kilby, under affiliates, complaints.

In honor of 80%20 Shoes, signs you’ve chosen a bad brand name for your shoes, in the age of Google:

  1. Your name contains a URL entity.  When you put %20 in the URL it represents a space character.  Oops.  If your name doesn’t URL encode to your name, you’re doing something wrong.
  2. When someone enters your name in Google, it thinks they’re doing math.  Type 80%20 into Google, and it thinks you’re doing 80 modulo 20.  The result is zero!
  3. Nobody knows how to pronounce it so you can’t tell your friends, and when you do they can’t search for it.
«
»